The Truth Behind The Expensive Brunette Hair Trend
Sebastian Wright
Published Mar 30, 2026
Celebrity hairstylist Liam Curran best explained the expensive brunette hair trend when speaking with Stylist. "Expensive brunette is all about a luxurious feel to the hair, focusing on dimension, shine, and hair health. It gives the client the chance to create a hair color that's bespoke to their needs," Curran said. What sets expensive brunette hair apart from other traditional coloring is the depth of tones and dimensions woven into the strands. This specific trend features a range of brown and darker blonde shades to create a unique blend of colors.
"If you're interested in trying out an expensive brunette color, explore dimension, high shine, depth, intermixed tones, and custom blends with your stylist," Curran suggests. The brunette tones you select are going to vary depending on your skin tone and preferences, as some people may opt for more of a copper look while others will head down more traditional warm brown routes.
For Hailey Bieber, the model has a base color of chestnut brown with peekaboo honey blonde coloring toward the ends of her hair, per InStyle. This type of color is super easy to maintain because the highlights will grow out naturally with your hair. You won't have to worry about touching it up as frequently at the salon, either, because your roots are dark, which means you'll save money in the process, too.