The Real Reason Uniqlo Products Are So Cheap

In addition, the brand directly negotiates with manufacturers, does not own any factories, and is able to find the best deals by not being tied down to any specific one for a long period of time (via Harvard Business School Digital Initiative).

It is easy to lump Uniqlo in the same category as the Gap, H&M, and Zara. Perhaps because their clothes are similarly priced, though Uniqlo fashion focuses on being affordable without being disposable. The brand is hoping to appeal to the consumer who isn't obsessed with labels or trends (via The Atlantic).

Along with focusing on making quality articles of clothing and avoiding the trends, Uniqlo aims for a wider target market than most other clothing stores. The company's aim is to keep their clothing accessible to all ages and all demographic backgrounds. This is another reason why they purposely keep their prices so low (via Retviews).

It sounds to us like Uniqlo's ability to easily change manufacturers, order high-volume amounts, and the brand's goal to keep their clothes available to various demographics are key reasons why their products are so inexpensive. This sounds like a well-thought-out business model for keeping costs low. Though, admittedly, it may not be your dream store if you're attracted to sequins, glitter, and trends.