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Archaic is the Webmaster of Bulbagarden, having operated the website since 2002. He has been a part of the online Pokémon fandom since 1999.
Outside of Pokémon, Archaic works as a marketing academic and consultant. He has lectured for courses on topics related to consumer behaviour, consumer culture, and marketing ethics. His academic research centers around the exploration of the antecedent factors for consumers' privacy protection and self-disclosure behaviours in social media.