MJF Is The Best Wrestler Who Lives His Gimmick
James Stevens
Published Mar 28, 2026
Social Media plays an interesting part in kayfabe today. Back in the day, there wasn't Twitter or Instagram, so when a wrestler had to play their characters, it started and ended during the 2 hours the show was on TV and possibly when they were noticed in public. With the advent of social media however, wrestlers are now expected to play that character 24/7. Or are they?
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Some Wrestlers Don't Live The Gimmick On Social Media
Some wrestlers don’t bother keeping up their character on their social media, while some have separate accounts for their real life and for their wrestling life, Braun Stroman was famously one of these people, sometimes posting his shouty monster dialogue on his Braun Strowman account, while posting about lovely looking fishing trips on his personal account on the same day.
While others just post their personal lives on their character's Twitter account. For fans of Alexa Bliss, it’s nice to get an insight into her life and what she does when she is not in the ring, but it doesn’t really gel with the character she’s playing on WWE. There are others on the roster who will frequently post photographs of them hanging out with their friends, no matter which side of the face/heel line they are on. UpUpDownDown is especially guilty of this, DaParty is such a good group… but they shouldn’t really like each other in kayfabe, not to mention the plethora of heels who show up playing video games on the channel. If UpUpDownDown welcomed AEW wrestlers onto the channel, would MJF be playing all nicey-nice with Austin Creed?
As wrestling fans, it’s nice to see when a wrestlers keeps up with kayfabe on their twitter, but even the best fall into social media traps. Bray Wyatt is famous for creating and playing these incredible characters, but it does sort of ruin the mystic whenever he used to like comments shading WWE, no matter how deserving WWE was off that shade.
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Living The Gimmick MJF-Style
MJF is one of the few who does keep kayfabe on social media and even keeps up the character during interviews, during meet and greets and during autograph sessions. There are even pictures of him giving the finger to little kids and people in wheelchairs! One Reddit user posted about his experience meeting MJF at an autograph signing, “I’m casually walking around Wrestlecon when I casually see MJF at his table, not doing anything so I approach. I ask him for a picture and in that kind of “I’m better than you” voice that he has mastered he asks “do you have 5 bucks?” Well I did and I hand it over. I went over behind the table and he says and I quote “just don’t touch me” well we get the picture done so I thank him and tell him to have a great day and his response: “wish I could say the same for you. Kayfabe isn’t dead, nowhere close.”
This was how it used to be back in the day, in the 80s, heels traveled with heels, and faces traveled with faces. Heels kept up their characters in public even if that meant being an asshole, Chris Jericho even tells stories in his book about how he kept up the heel act in public during his main event “Honest Man” heel run in WWE.
MJF’s interviews are always a riot to watch, with him routinely insulting his interviewer. After scouring the internet there aren’t many times where you can find MJF acting out of character. While MJF is still very young, the amount of interviews he has already done while keeping character is a testament to how committed he is to not breaking character.
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MJF isn’t the only one who plays into the character, on the Grand Slam edition of Dynamite, his mum and dad even showed up in the crowd with an anti-MJF sign while wearing “I Hate MJF” shirts. When he saw the image on Twitter MJF simply responded, “F*** Off Mom.”
It is a lot to ask for wrestlers to keep their characters 100% of the time, nobody should really blame them if they don’t, MJF is just one of the few who has chosen to do exactly that and his character works all the better for it. MJF will be the top heel in wrestling one day, and his dedication to his character and to keeping kayfabe will be one of the reasons why he will become a true success in wrestling.
