Is That What He Really Looks Like?
William Smith
Published Mar 30, 2026
At the next award show, the American Music Awards, The Weeknd showed up in his next stage of the story. This time, instead of bloody, he was in bandages. The white bandaged look was very similar to the "Too Late" music video that actually stars two women in face bandages who find The Weeknd's severed head in the road (via YouTube). It's like a very bizarre horror story, and the AMAs were just the next chapter.
At the show, The Weeknd performed his songs "Save Your Tears" and "In Your Eyes" with Kenny G (via YouTube). He then took home the awards for Best Male Artists Soul/R&B, Best Album Soul/R&B for After Hours, and Best Song Soul/R&B for "Heartless", according to BBC News. He also managed to confuse some viewers once again, while also receiving mixed reviews on his level of commitment to his album's overall story (via Elite Daily).