Hugh Hefner's Brother Keith Dead at 87

UPDATE: Hugh Hefner took to Twitter after the passing of his brother, Keith Hefner, writing, "This morning, my dear brother and best friend passed away. I love you, Keith. Rest in peace."

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It's a sad day for the Hefner family and Playboy.

E! News can confirm that Hugh's brother passed away this morning after a battle with cancer.

The longtime Playboy executive was not only a fixture at the Playboy Mansion, but he also had roles in several films like Star 80, Fever Pitch and Evil Town.

Keith also was a series regular on the E! hit show, The Girls Next Door, as well as the ‘60s series Get Smart.