How To Choose The Best Eyebrow Color For You

Though many people go for a dark eyebrow, experts say that you should aim for a color that is actually lighter than your natural eyebrow, by about one shade, per Self. Shades that are light typically give off a more natural look and don't appear artificial. They also allow more room for error. 

"If you have dark brown hair, choose a light or medium brown powder — I feel that brows should complement the face, not overpower your features," explains Giselle Soto of Giselle Soto Brows to Self. He advises those with blond or red hair to try taupe or dark-blonde eyebrow pencil or powder.

Taking into account the shadow that your natural eyebrow hair gives off is another approach (via Allure). "The ideal color will mimic the shadow already there that is created by eyebrow hair," says New York City makeup artist Delina Medhin. "I'm looking for an eyebrow pencil that ... conveys the look of a shadow."