How The Treasure Hunt At Marshalls Has Shoppers Coming Back For More

According to Marshalls' website, the company is constantly changing its inventory and varying its stock from store to store, so you probably won't find the same item twice. This encourages shoppers to visit multiple locations for a chance to find the best deals on designer clothing. According to the graph, which defines a visit as a "stay in a location for longer than four minutes," Marshalls currently sees an average of 100,000 monthly visitors. The graph illustrates a drastic dip in shoppers during the spring of 2020 when COVID restrictions were at their highest. While foot traffic has not quite reached its pre-COVID average of 120,000 monthly visitors, Marshalls remains a haven for bargain shoppers who can't resist a good sale.

It might make you wonder: What is so intriguing about a discount? Doctor Regan A. R. Gurung writes about the phenomenon of shopping in Psychology Today, explaining that "retail therapy" makes us feel happy and rewarded, so our bodies begin to crave the dopamine boosts we experience when we make a purchase. What's the only thing even more exciting than buying something new? Buying two things for the price of one. PYMNTS reports that, even if a shopper has spent hundreds of dollars, they likely feel as though they've saved money because of the number of products they acquired for that price. 

Shoppers love a challenge, and Marshalls keeps things exciting with its ever-changing inventory and irresistible discounts, making it the ultimate treasure hunt.