Here's How Much Michelle Phan Is Really Worth

Phan has a whole bunch of different ventures going at any one time, with more in the pipeline, from her own (still super-popular) YouTube channel, to her busy social media channels which require constant upkeep, her women's YouTube lifestyle network FAWN (For All Woman's Network), her cosmetics line with L'Oreal, beauty sampling service ipsy, which Phan founded in 2011, and Shift Music Group, a platform for artists to promote their music as well as sharing with others.

Not bad for someone who, by her own admission, had no plan in place for her professional life. "I didn't have a roadmap, I just did it because it was meaningful to me and I wanted to disrupt the beauty industry," Phan revealed at Forbes' 30 Under 30 summit back in 2015. Phan saw YouTube as a new, modern alternative to TV so she, naturally, decided to build her brand there.