Euphoria's Makeup Artist Reveals The Inspiration Behind Lexi's Look
James Stevens
Published Mar 30, 2026
Instantly within the very first episode of Season 2 of "Euphoria" fans got a lot more of Lexi Howard than they had expected. A main character within her own right, Maude Apatow's character had more scenes as well as a revamped look. In an Instagram breakdown of the new Lexi, Doniella Davy explained the vision behind the comeback, "The return of LEXI! And her whole vibe feels so much more intentionally and uniquely Lexi-ish than where we left her last season at the Winter formal," she adds, "This episode marks the start of Lexi's self-actualization journey, and you know her makeup will echo her character's evolution!"
Speaking with Byrdie, Davy explained how Lexi's makeup tells a story of her blossoming into a new era, "Lexi's (Maude Apatow) makeup looks come out more and more as the season progresses and are meant to enhance the portrayal of her self-actualization journey." Davy emphasizes, "She's ready to say something and be heard, and it's kind of the best thing ever."
However, an important component to using makeup to transforming character's is understanding the face behind it. Davy places heavy emphasis on the importance of working with the actors. Speaking with TikToker and Writer Kirbie Johnson, Davy revealed that while Maddy Perez may rock a sharp, snatched eyeliner look, when it comes to Lexi she has to consider that Apatow preferred a more rounded upward swinging wing. It's all about working with each other rather than forcing a certain vision with no consideration for if the actor can pull it off.