10 Wrestlers Who Are Great At Social Media
Robert King
Published Mar 27, 2026
Social media's importance on popular culture has grown with each passing year, and so too has its relevance on the sport of wrestling. While not everyone is a fan of the effect that social media has had on the industry, there is no denying the fact that it has its positives if used appropriately.
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Social media has become a platform where wrestlers, much like others in popular culture, can give fans a behind-the-scenes look into their lives. Likewise, it has also offered them a podium where they can use their voices to make changes in the world.
10 Paige
Paige, the former face of WWE's Diva's Division, has managed to stay relevant even though her last in-ring appearance took place in 2017. Despite only making sporadic appearances with the company since retiring from in-ring action, her popularity on social media has never been greater.
She has nearly 6 million followers on Instagram, where many of her posts consist of her modeling photoshoots and pictures with her dog, Lobster. Furthermore, she also has a massive following on Twitch, where she posts multiple videos a week of her playing games and chatting with her fans.
9 Dolph Ziggler
Current WWE SmackDown Tag Team ChampionDolph Ziggler has been one of the company's most popular wrestlers for over a decade. Likewise, he has also amassed a substantial following on social media, largely thanks to his incredible sense of humor.
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Ziggler, who also works as a stand-up comedian on top of his role with WWE, has 3.2 million Instagram subscribers and 2.7 million Twitter subscribers. Many of his posts are regarding his in-ring action shots, memes, and his grueling training routine.
8 Becky Lynch
The only woman wrestler who has ever been honored to be called a man, Becky Lynch, is considered one of the best female competitors in WWE history. She has made her presence felt on social media in recent years, where she has been far more open about her personal life than she was in the early stages of her career.
The majority of her social media posts are on Instagram, where she has over 5 million followers, but she also has nearly 2 million followers on Twitter. While many of her Instagram posts are in-ring shots, she also has countless posts that offer a behind-the-scenes look into her life with her husband, fellow wrestler Seth Rollins.
7 Rusev
Rusev, who has been outspoken regarding his view of WWE's social media policy, has gained a massive following across multiple platforms since his release from the company in 2020. He has over 1 million followers on Instagram, where many of his posts highlight the connections he made during his career and photoshoots with his wife, WWE superstar Lana.
He has also gained a mass following as a Twitch streamer, where he often provides fans with insight from his wrestling career and live streams various video games multiple times a week after leaving the company.
6 Kevin Owens
Kevin Owens is one of few wrestlers who has managed to stay relevant on social media despite not having an Instagram account. However, he does have an incredibly popular Twitter page, where he has over 1 million subscribers (which is a number that deserves to be much higher).
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Owens regularly interacts with fans on his Twitter page, which has become one of the most wholesome pages in the entire WWE Universe.
5 Big E
Big E, who took an unconventional path to become a star in WWE, has one of the best personalities in the wrestling industry. Naturally, that personality has made his social media game stand out from his peers, and he has gained a wider audience as a result.
Big E, who has nearly 2 million followers on Instagram and Twitter combined, has chosen to use his massive social media influence to promote his upcoming animated series, Our Heroes Rock!, which will educate viewers on the impact that black historical figures have had on society. Many of his posts also center around his Feel The Power podcast with his New Day teammates.
4 Xavier Woods
Xavier Woods, whose love of video games reportedly rubbed off on others in the locker room, is one of the only wrestlers employed by WWE who is allowed to stream on Twitch, where he has 90 thousand followers. On top of his personal Twitch account, he also has a gaming YouTube channel titled UpUpDownDown, where he has 2.25 million subscribers.
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Woods also has over 700 thousand followers on his Twitter account, where he interacts with fans, posts clips of him playing songs on his guitar, and, unsurprisingly, features a significant amount of gaming content.
3 Natalya
"The Queen of Harts" Natalya, who is one of the longest-tenured wrestlers in WWE, has stayed relevant on social media throughout her career despite not always being one of the top female competitors in the company. As a proud member of the Hart Family, much of her social media content revolves around her bloodline.
Natalya also has many posts with fellow wrestlers on her Instagram, where she has over 4 million followers. She also has over 2 million followers on Twitter, where she often interacts with and responds to fan's comments.
2 Randy Orton
"The Viper" Randy Orton, who has over 12 million followers on Instagram and Twitter combined, has been very active and outspoken on social media throughout his career. He is especially candid on his (NSFW) Twitter page, where he most recently got into a heated argument with Soulja Boy after the rapper questioned wrestling's legitimacy.
Many of his Instagram posts give a behind-the-scenes look at his life as a father and husband. A few of his other posts also show his humorous side, as he has trolled the fanbase on multiple occasions.
1 Zack Ryder
Zack Ryder, who became a YouTube star with his web series called Z! True Long Island Story, was the first wrestler who made a name for themself on social media. Ryder, who branded himself as the WWE Internet Champion, received the biggest push of his career after gaining a loyal and passionate fanbase through the platform.
While the Long Island Iced Z may be known for his success on YouTube, he also had nearly 4 million followers on Instagram and Twitter, combined. Ryder uses both platforms to market his merchandise and The Major Wrestling Figure Podcast, which he co-hosts. While he may not have reached the pinnacle of WWE during his career, he will always be remembered as a pioneer of social media in the world of professional wrestling.
